The digital promotional industry is constantly evolving, presenting both opportunities and obstacles. One of the most significant challenges facing advertisers today is ad fraud, a pervasive concern that can drain advertising budgets and undermine brand image. To combat this growing menace, it's essential to analyze the various types of ad fraud, t

Diving into the world of ad networks can feel like navigating a complex maze, especially when encountering different pricing models. From cost-per-click (CPC) to impressions, and even{ cost-per-action (CPA), each model presents a unique way for advertisers and publishers to engage. This overview aims to decipher these diverse pricing structures, em